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Everyone wants attention!
One-Mississippi. Two-Mississippi. Three-Mississippi. Time's up!
The time it takes to say the first three sentences is about the time you have to grab your reader's (or listener's) attention and make her consider staying with you to the next part.
Every word counts.
And once you've got the reader's attention, you need to keep it. And compel her to act.
It's the same across every medium, and no matter what type of information you're communicating. Let me help you craft smart pieces that inspire, intrigue, educate, persuade, clarify, or convince.
After "Three-Mississippi" doesn't come "Four." Your reader goes out the door.
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